Maxtrack first established itself as a key part of the mountainboard industry. We distribute MBS Mountainboards, which has been a great success, build some of the best mountainboard centres, and have helped set up and support the ATBA. Our approach is to support the industry as much as we can. This includes developing centres, supporting events, riders and media.
Mountainboarding barely existed when we brought MBS into the UK. As a means to create places where people could enjoy the sport, and more importantly people could be introduced to the sport with proper instruction, we set up a number of centres. These have now flourished and many run as very profitable businesses.
Never Summer first came into the picture very early on. Their factory produced the original MBS mountainboard decks. When we heard they were looking for European distributors we signed up and started our work in 2005. Since then we have built the brands following year on year and have now established a great reputation as a premium independent snowboard brand that produce top quality snowboards.
Continued growth and diversification
We like to stick with what we are good at, but we have continued to add products to our range and diversify a little bit.
A successful trip at ISPO 2009 in Munich saw us take on a new market – skis. We took on the distribution of another Colorado based company focusing on the freeride aspect of skiing. Icelantic Skis produce great freeride skis which are Never Summer factory built. This links in well with our current business. Having gained the french market also for Never Summer and Icelantic, we have begun the task of tackling the new territory.
Later in 2009 we took on Flysurfer – a german based kite brand creating very unique and innovative closed cell ram air foils. These are high performance kitesurf kites with unique selling points and a strong following. They also produce a range of kitesurf boards under the brand Flyboards. The release of the Flysurfer Speed 3 in late 2009 was a great success with very positive feedback, reviews and sales. There is a strong crossover here from our UK MBS dealers which include many kite shops.
Atom Longboards started as a small range within the MBS mountainboard range. After huge growth in the US, it was decided it should be established as a brand in its own right and launched in Europe in 2010. The brand took off and has grown steadily ever since.
A successful visit to Spain in 2011 saw us take on a new market – electric bikes. BH Emotion combines the 100 years of experience making bikes at BH with top electronic brands such as Bosch, Panasonic and Samsung. We were impressed by their range and their innovative designs.