Maxtrack is a UK based, European distribution company which has been operating since 1997. From our head office and warehouse in Gloucestershire, through our sales agents and reps around Europe we provide a friendly and personal service to our extensive network of dealers. We specialise in action sports products. We only work with brands that we believe in and we are happy to be associated with. Our approach to distribution is to offer the complete service including sales, marketing and customer support.
Over the years we have developed a portfolio of brands we are very proud of in a number of sports.
Maxtrack first established itself as a key part of the mountainboard industry. We distribute MBS Mountainboards, which has been a great success, built some of the best mountainboard centres, and have helped set up and support the ATBA. Our focus has been on developing mountainboarding as a whole, with significant promotional events over the years and long term rider support.
Mountainboarding barely existed when we brought MBS into the UK. As a means to create places where people could enjoy the sport, and more importantly people could be introduced to the sport with proper instruction, we set up a number of centres. These serve as the perfect introduction to the sport with purpose groomed slopes, lifts to the top of the hill and trained staff.
Never Summer first came into the picture very early on. Their factory produced the original MBS mountainboard decks. When we heard they were looking for European distributors we signed up and started our work in 2005. Since then we have built the brands following year on year and have now established a great reputation as a premium independent snowboard brand that produce top quality snowboards.
We like to stick with what we are good at, but we have continued to add products to our range and diversify a little bit.
In 2009 we took on Flysurfer – a german based kite brand creating very unique and innovative closed cell ram air foils. These are high performance kitesurf kites with unique selling points and a strong following. They also produce a range of kitesurf boards under the brand Flyboards. The release of the Flysurfer Speed 3 in late 2009 was a great success with very positive feedback, reviews and sales. There is a strong crossover here from our UK MBS dealers which include many kite shops.
In 2013 we expanded our kite business significantly with the addition of Ozone – a market leader in kitesurfing, snowkiting and land based powerkiting. With their own factory in Vietnam they are in a great position for growth. The company focuses only on designing and manufacturing kites – not boards or harnesses or wetsuits. This allows them to really spend time and effort testing and offering a very complete range with something for everyone.
AXIS Kiteboarding came on board in late 2015.
Longboarding is a great sport in itself, but also a fantastic crossover for other board sports. Starting with our existing snow brand Never Summer – who began a longboard range using the offcuts from their snowboard range, we have increased our offering in this category.
Atom Longboards started as a small range within the MBS mountainboard range. After huge growth in the US, it was decided it should be established as a brand in its own right and launched in Europe in 2010. The brand took off and has grown steadily ever since.
In late 2013 we added Deville longboards to our portfolio.